Hello, You are having red bumps on the face that are itchy, flaky; they scab and are making the skin rough. You are suggested to avoid keeping the skin dry, after washing face with antibacterial soap you should apply a herbal moisturizer. Avoid the use of harsh soaps & inferior cosmetics. Take balanced diet to prevent dry skin. Untreated dry skin causes psoriasis. Avoid direct exposure to sunlight. Always keep the skin moist with a good herbal moisturizer. Vitamin E helps to cure the rashes. Take vitamin E rich food and supplements. You can also apply vitamin E based facial cream / ointment. To prevent itching, you can apply cold compression or ice packs. You can also take antihistamine for relieve from itching or allergy. You are suggested to get clinically examined by a dermatologist, you may need a short course of conservative treatment with steroids or retinoids. You may be recommended light therapy, laser therapy, etc., depending on your symptoms & the response to treatment. Take care. Hope I have answered your question. Let me know if I can assist you further. Regards, Dr. Nupur K., General & Family Physician