hello, Thanks for your query. Hemorrhoids are swollen veins in the anal canal, this can be painful but it is usually not serious. Diarrhea,constipation,pregnancy or overweight can aggravate situation. It may present with rectal bleeding, itching and rectal pain. Healthy habits can help you prevent hemorrhoids or keep them from getting worse. Eat foods that have lots of fiber, such as fruits, vegetables, and whole grains. Also drink plenty of water and get plenty of exercise. Over the counter ointments like you mentioned can help you to relieve symptoms but it should be used for limited time, other treatment option can be Aluminum hydroxide gel,Mineral oil,Antiseptics, Keratolytics, Analgesics or steroids. Sometimes surgery is needed when treatment fails. You are advised to visit concerned doctor to get yourself physically examined. Hope it helps. Take Care!