thank you for posting your query in healthcaremagic.com... well the texture of skin varies from person to person....some have dry skin, some have oily.... i need to know from when are you experiencing this problem? how old are you? do you have any other skin problem? does this rough skin have itching associated? does it look scaly and peeling off is aasociated with bleeding? there can be many reasons like psoriasis, seborrhic dermatitis, mild icthyosis etc or it can be a problem of dry skin only... get back to me with the answers to above questions and i can provide you with further treatment solutions.... for now, start bathing regularly and keep your skin clean... apply moisturizers or lotions with vit E and urea in it... it will prevent your skin from drying... hope this was useful.. regards