Dear service user, Thank you for writing to Healthcaremagic. I understand your concern. Masturbation in private or with a partner is a normal and healthy part of sexual enjoyment. It is just like sexual intercourse (in fantasy). Sexual intercourse is not a bad habit. It does not cause impotency. Masturbation too can t cause impotency. Naturoveda includes ayurveda, unani and yoga. There is lack of strong scientific research evidence for these medications in treating erectile dysfunction. High cholesterol is one of the risk factor for atherosclerosis. It narrows the blood vessels and may cause erectile dysfunction. Discuss with your doctor. Let me know whether you achieve and maintain a good quality of erection in sleep, in the early morning, during masturbation but not at the time of coitus? If you are able to achieve and maintain erection in any one of the above mentioned situations than your problem is more likely psychological rather than physical. First erectile failure due to any reason leads one to be worried about next sexual encounter. One focuses constantly on how do i perform . This leads to anxiety and difficulty in erection in subsequent sexual activities. One’s anxiety goes on increasing with every ‘failure’. For constant erection, continuous exciting/romantic/erotic feelings should be there in your mind. If your mind is diverted to concern about erection, you will lose erection. You must try to enjoy and only enjoy, without focusing on your performance or quality of erection during sexual intercourse. You can consult sex therapist or psychiatrist for this. Wish you good health.