Greetings Madam. Feel glad that i am able to help you overcome your discomfort viz., soreness in ear lobes. My opinion after reading your query is that it is infection usually by bacteria of the tissue that surrounds and nourishes the cartilage(A tough, elastic, fibrous tissue) which makes up the outer ear.Common reason are injury to the tissue viz.,ear piercing, etc., which may sometime leads to deformation of the ear structure (in severe cases). Other possibility could be Ear Keloid(overgrowths of scar tissue that follow skin injuries) & many more possibility.Can t explain more. Best advise not only for your betterment but also to avoid further complication is that fix an appointment with a Family Doctor/General Physician/ENT surgeon/General Surgeon, who examine the ear & decide the treatment depending on severity viz., antibiotics/surgery followed by antibiotics. Sometime plastic surgery may be needed to restore the ear to its normal shape.Well, it all depends on severity. I am telling most possible reason as i haven t seen you personally.Instead guided you. For future prevention AVOID ear piercing. & Note: Finally it s just a guidance. Not a definitive treatment as i haven t seen you personally. You ve to realize that these are temporary remedies. We don t know what your exact condition is unless we see you personally.Consult your Doctor if you still feel uncomfortable in spite of knowing above possibility. Hope i guided you right & it helped.