Hello and welcome to health care magic.
Direct trauma on face can produce a fracture
of cheek bone, but the symptoms will be different. It produces severe pain
and unable to open mouth for eating or talking. From your description, I think he will be having a fracture of nasal septum
along with rupture of blood vessels inside nose at a spot called Little's area.
My advice is to take him to an ENT specialist
and the doctor will take an xray to confirm the diagnosis. Getting treatment for a bleeding from nose is very important, since the blood vessels inside nose has deep connections to structures around brain and so can produce quick spread of infection to brain and cavernous sinus
(a space near brain where a lot of important nerves are going)
Hope this discussion will be helpful to you.