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There may be two possibilities in your case.
The soft bleeding swelling may be a hemorrhoid
in which case it will be comming out from anal opening or it may be a wart
or mole that is wet enough to bleed, sometimes a cancer in the skin may also present like this.
You should visit a surgeon of your locality. If it is a hemorrhoid/piles then treatment is quite easy.
About other possibilities the strategy for treatment will depend on the cause.
I hope the advise would be informative and useful for you.