02 November, 2011 | HealthcareMagic featured in Entrepreneur Magazine (November 2011)
" HealthcareMagic today has 60,000-70,000 visitors who visit the portal daily for its content and 400-500 health queries to doctors are asked per day on the back of a 4-lakh registered user base. "You don't need registration on our site, so not a specific indication,". Patients are promised answers within 24 hours and are charged between Rs.150 to Rs.600 per case with an allowance of two to three free follow up questions. The start-up's revenue model works on revenue sharing; taking a percentage of doctor's fee. So far it gets an even mix of users from across India with the only exception of higher ratio of female related cases, which is 60:40 percent people come for first opinion, balance for questions to corroborate with a specialist.