** 1. Itching may be a reaction to chemicals in the stool, or there is inflammation of the anal area. PS. Do get examined by a surgeon to rule other anal conditions causing pruritus 2. continuous moisture in the anus [frequent liquid stools/ diarrhea/ incontinence] increases the possibility of infections of the anus, especially yeast, particularly in patients with diabetes mellitus or HIV. [check them as routine examination] . 3. make sure to check with stool examination for worms, since they can be the cause of the same and take antihelminthic medication [albendazole] for the same 4. Chronic dry skin conditions such as psoriasis and seborrhea along with profuse sweating are also risk factors for anal itching, evaluate and exclude the same with necessary examination. 5. Scents, dyes and softening agents in products such as soap and toilet paper [wet diaper wipes] may also trigger irritation and anal itching [check for the same] 6. .avoid scratching: which further irritates skin and leads to persistent inflammation, apply a cold compress to the area or take a lukewarm bath for immediate relief. . Avoid wearing tight fitting garments because these can trap moisture, prefer cotton underwear and loose clothing which helps keep the area dry. . Avoid overuse of laxatives, maintain regular, firm bowel movements. add fibres or fibre supplement(s) to your diet. . cut down on caffeine, chocolate, beer, nuts, dairy products, and spicy food. [ they irritate the anus when are expelled during a bowel movement] 7. use flushable anal cleansing wipes for cleaning the anus. 8. use of diaper rash cream [which contains zinc-protectant] can be applied around the anal area, or use of aloe vera cream for relief. PS. Protectants prevent irritation of the perianal area by forming a physical barrier thus reducing irritation, itching, pain, and burning, other examples are cocoa butter, glycerin,lanolin,aluminium hydroxide gel,white petroleum. PS. It is not a curse, but meticulous examination is required for any hidden pathology.